Summary

Established a shared content management and marketing foundation using Adobe Experience Manager and Adobe Target, supporting consistent content delivery, personalization and experimentation across 10 brands.

Challenge

Multiple brands and product teams needed a scalable way to create, manage and personalize digital content. Fragmented processes and platform capabilities made it difficult to reuse content, coordinate releases and deliver consistent customer experiences.

My Role

Led the product enablement of Adobe Experience Manager and Adobe Target, aligning business, marketing, UX and engineering teams around platform capabilities, priorities and adoption across 10 brands.

Approach

Defined the platform roadmap and reusable content capabilities, clarified integration and governance needs, and coordinated delivery across frontend, backend, UX, marketing and business stakeholders. Enabled teams to use shared foundations for content management, personalization and A/B testing.

Result

Created a scalable foundation for managing and personalizing digital experiences across 10 brands, improving content reuse, platform consistency and the ability to deliver targeted customer experiences.

Key Capabilities

• Adobe Experience Manager
• Adobe Target
• Content Management
• Personalization
• A/B Testing
• Multi-Brand Platforms
• Platform Enablement